Tuesday, 31 March 2015

Information overload

The problem today is that there's too much information. It’s too easy for people to upload their voice to the world. Too easy to find their voice. All of a sudden we’re smashed in the face with a wave of a million voices, all screaming out to be heard. All of them shouting that they have useful information and that we should take five minutes out of our day to listen to them. We awaken to find ourselves sitting at our computer, listening to someone on YouTube explain about how to change a Yamaha YBR125 camshaft. Hey, we might need that information in the future, right?


So many people are shouting at us from so many different directions, saying that they have vital information, that it’s difficult to remain focused along the path of information that will be useful to us. And after we've gotten over that hurdle, it’s harder still to set a line in the sand where we can say we've heard enough, we can finally put that information to use in producing something. We’re a world of consumers. But it’s not just physical products that we’re mindlessly consuming and recycling nowadays. Oh, no. It’s information as well. Right, enough of this rant. I'm off to watch another cat video.

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